We all receive tons of advertising in our mail. We glance at it, and most of the time we throw it away, either because we do not require the service offered or because we can’t be bothered to try to figure out what the advertiser is trying to sell us.

Discarded advertising is a loss for everyone: it is wasted money for the business who put out the flyer, it is wasted time for the reader, and it costs to society in garbage collection and recycling.

In the screencast found on my site (www.design-maestro.ca), I show you some of the flyers I have received, contrast two of them in terms of design and efficiency. I also take on redesigning a third flyer to show how we can easily improve our brand and increase our changes of being read. Continue Reading